Why are so many online mortgage companies based in Louisville, KY?

I recently filled out an online application at lendingtree.com and I was contacted by 14 brokers, all in Kentucky.Why are so many online mortgage companies based in Louisville, KY?
The mortgage brokers that respond are not ';online mortgage companies'; They are whomever pays lending tree for your information. (Are you in Kentucky?) Lending tree makes money collecting lead fees from brokers, not from actually getting you a loan. You would be better served by picking a broker yourself based on your own set of criteria than having Lending tree sell you to the highest bidder ... and in their case ... multiple bidders.Why are so many online mortgage companies based in Louisville, KY?
Lending Tree is brokering (selling) their loans to various companies in each state. These companies are not brokerages they buy the loans from Lending Tree. It depends on your credit history and employment as to what lenders Lending Tree believes would be the easiest for you to rececive a loan approval.
Good question. It could be because First Residential, a pioneer company in on-line mortgages, was started in Louisville. Amongst the mortgage guys I know who have all signed on to buying lending tree leads, they all say their edge of getting leads lies in the fact that so few other lending tree mortgage company clients offer government insured loans (FHA, VA, etc). Or it could just be a coincidence.
lending tree sells your information to several brokers. a company i worked for use to pay for these leads they sell your information to aprox 8 different broker firms. the fee used to be about 2500 per month. that was afew years ago. stear clear of marketing companies!





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